Job Description

Growth Web Developer / Marketing Web Engineer at Wallarm

Wallarm is an API security platform that focuses on protecting AI-driven innovation, modern applications, and cloud infrastructures. APIs, being the primary attack vector for cybercriminals, often face vulnerabilities that existing tools can't address effectively. Many API security solutions today only offer observability without the ability to prevent attacks, requiring complex deployments and significant human involvement.

Wallarm stands out by offering the fastest, easiest, and most effective way to stop API attacks. The platform provides a comprehensive inventory of APIs, patented AI/ML-based abuse detection, real-time blocking, and an API Security Operations Center (SOC)-as-a-service. Unlike traditional solutions that simply alert on suspicious behavior, Wallarm proactively works to fix API security issues, not just identify them. The platform can be easily deployed inline to block attacks, and its expert API SOC team ensures continuous protection 24/7/365.

Headquartered in San Francisco, California, Wallarm is supported by investors like Toba Capital, Y Combinator, Partech, and others.

Short facts about Wallarm :

• We are a global remote-first team of 150+ people on 4 continents and in 10+ countries.
• We have been protecting our clients since 2016.
• The company has raised over $10M in investments.
• More than 200 customers around the world, including Fortune 500, Nasdaq, and high-growth startups choose Wallarm to protect their API and web applications.
• The company passed Y Combinator, the most prestigious incubator in Silicon Valley, from which Dropbox, Stripe, Docker, etc. came out.

About the role:

As a Growth Web Developer , you will own the development, optimization, and experimentation of our web properties—primarily wallarm.com, landing pages, and growth funnels. You’ll work at the intersection of marketing, design, and product, playing a hands-on role in building high-converting experiences to drive self-serve revenue, Product Qualified Leads (PQLs), and Digital Pipeline Qualified Leads (DPQLs). You will be the technical backbone of our PLG and other digital programs.

Key Responsibilities:

Web Development & Management:

• Build and maintain Wallarm’s public website and growth landing pages in Webflow (and/or code where needed).
• Create reusable components and templates to accelerate experiment velocity.
• Own implementation of analytics, event tracking, SEO meta structure, and performance optimization.

Experimentation & Conversion Optimization:

• Implement A/B tests across marketing and product-led funnels (signups, onboarding flows, product pages).
• Collaborate with Growth PM and Marketing on CRO hypotheses and rapidly build/test variants.
• Optimize page speed, usability, and technical SEO to improve traffic quality and conversion rates.

Campaign & Feature Support:

• Deliver technical assets and pages for digital campaigns.
• Own integration and QA of forms, chatbot flows, and tracking (Hubspot, Segment, Salesforce, GA4, etc).
• Work closely with BI and Growth team to ensure accurate data collection and clear attribution.

Technical SEO & Infrastructure:

• Maintain technical SEO health including schema markup, redirects, page indexing, and crawl optimization.
• Support scalable site architecture for content programs, documentation, and use case pages.

Job requirements:

Must-Have Skills:

• Experience building in Webflow and/or with HTML/CSS/JS
• Strong understanding of modern web best practices (CRO, SEO, mobile responsiveness, UX).
• Proven track record of building or optimizing websites for PLG, freemium, or self-serve SaaS motions.
• Experience integrating and debugging martech stack elements (forms, tracking pixels, analytics, CRMs).
• Comfort working independently in fast-paced, iterative environments with strong ownership.
  

Nice-to-Have Skills:

• Basic design skills (Figma, design tokens, layout systems) and Adobe.
• Experience with Hubspot, Salesforce, GA4, Metabase, or similar tools.
• Understanding of data attribution and funnel analytics (especially for PQL/DPQL measurement).
• Experience working in cybersecurity, developer tools, or other technical SaaS verticals.

What we offer:

• The opportunity to work on a cutting-edge product in one of the hottest areas of cybersecurity.
• Fully remote work with flexible hours.
• Competitive salary.
• Paid time off and medical insurance.
• Paid days off.
• Medical insurance.
• Working equipment.

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